Strategy and International Management

Business Simulation

The Strategy & International Management Business Simulation improves the participants’ understanding and capabilities of running global business operations of a firm in a dynamic, competitive environment.

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Case 1: Mobile Technology Evolution

Case 2: Automotive Industry Evolution


Strategic management, international business, business policy and ESG

Used in

Strategy, international business, and capstone courses at advanced undergraduate and graduate levels. Executive MBA programs and in-house corporate trainings.

Case scenario

Participants manage a global technology company through technological and market evolution. They operate in three global regions with different customer preferences, growth rates, currencies, taxes, tariffs, and regulations. The instructor has the option to include a range of fully integrated environmental, social, and governance decisions and results to the case.

Participant tasks

Learners plan and implement global demand-supply strategy for three markets and two production areas. Decisions include marketing and product life-cycle management, R&D, in-house and contract manufacturing, logistics, CO2, energy, and water efficiency, labour policies and other social and governance decisions, international taxation, liquidity, and capital structure management. 

Key learning areas

Technology-based product road maps and global market and production strategies. A range of concepts from various management-related disciplines: economic, political, financial, human resources, accounting, procurement, production, logistics, research and innovation, and marketing. ESG related strategic and tactical considerations with short- and long-term outcomes and metrics. 

Key success factors

Simulation generates a range of operational and financial reports. If the ESG module is enabled the participants get a detailed sustainability report that includes data about the teams’ performance on environmental, social, and governance dimensions. Teams can be compared by both shareholder value and ESG metrics. 

Expected outcome

Better understanding of the complexity of global business operations in a dynamic competitive environment. Comprehension of each of the management-related disciplines and the financial implications of the strategic and operational decisions. Hands-on experience about responsible management decisions with multiple stakeholders and environmental considerations. Invaluable experiences in teamwork and problem solving.


Strategy & International Management Business Simulation offers powerful user-level customizability and modularity options that allow it to be adjusted for different target groups and experience levels. In addition, the system permits the instructors to create and modify their own cases with personalized market outlooks and storyline.


Available languages

English, French, Hungarian, Italian, Lithuanian, Mandarin Chinese, Portuguese, Romanian, Russian, Spanish, Turkish.